The Odd Cat Café is a heartwarming initiative based in Bali, dedicated to rescuing cats and helping them find responsible, loving homes. At the time of the project, they were caring for over 40 cats, all of whom were featured in their café and online presence.

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I had the pleasure of working with them to create content that captured the essence of their mission. This included photos and videos, as well as a complete color palette overhaul to ensure their feed had a cohesive and inviting aesthetic. I also developed engaging Instagram series to keep their audience connected and informed, while managing daily stories filled with storytelling that highlighted the cats' journeys and personalities. In addition, I actively engaged with their community, helping foster a sense of connection between the café, the cats, and their followers.