4. Miranda ao Mar
branding | storytelling | content creation
Miranda ao Mar was a high-end Brazilian beachwear brand that imported premium bathing suits to the U.S. I had the privilege of working with them from the very first brainstorming sessions, all the way through their launch and into their first year of sales.
My role encompassed full marketing efforts, both online and offline, and I was involved in nearly every aspect of their business operations. This included creating business cards, designing the website, managing brand partnerships, and executing influencer marketing strategies. I developed a content schedule, established brand and content pillars, and handled Instagram stories and community management. Additionally, I worked on sales promotions, advertising, branding, logo creation, and selecting their color palette to ensure a cohesive, visually appealing presence across all platforms.
I was responsible for everything from back-end operations to front-end marketing, helping Miranda ao Mar establish a solid foundation and a standout brand identity in the competitive online marketplace.