Social Media Management — Dani Meurer (Healthcare Professional, Personal Brand)

Led the social media management and repositioning of a healthcare professional’s personal brand, with a focus on aligning clinical authority with a human, aesthetic-driven digital presence.

The project involved defining brand narrative, tone of voice, and content pillars, followed by ongoing management of Instagram content, including Reels, carousels, and Stories. The strategy emphasised credibility, clarity, and consistency, while avoiding trends that could compromise professional positioning.

My work included editorial planning, content direction, visual consistency, and strategic storytelling designed to build trust, reinforce expertise, and differentiate the brand within a competitive market. The outcome was a more coherent digital presence that reflected the level of service offered offline and supported long-term positioning rather than short-term visibility.