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Barefoot Association - Branding & Cultural Identity
Project type
Branding
Date
2026
Location
Lisbon, Portugal
Strategist & Creative Director
A strategic and creative partnership between The Social Lab and Lado B Global, combining brand direction, cultural insight, and visual execution to build identities that are both conceptually strong and visually refined.
A cultural identity for beach sports in Portugal, built to reflect movement, community, and the natural rhythm of the coast — translating the essence of playing barefoot into a simple, organic, and memorable visual language.
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