My journey with social media and creative content began in 2015 during my first time living abroad in Argentina. Arriving in a new country without speaking the language or knowing anyone was both exciting and intimidating. But over time, I built a community, formed deep friendships, and created a family away from home. When that chapter ended, we all struggled with the goodbye.

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That’s when social media became important to me: even after returning to our respective countries, we remained connected. Almost a decade later, we still share stories and moments on Instagram, keeping our bond alive across borders.

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Social media has been my lifeline ever since. After moving to the U.S. nearly six years ago, it became my way to stay connected, sharing life’s moments and maintaining close relationships despite the distance. That’s the true magic of social media—it bridges gaps and brings people together.

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Beyond connection, I’ve always seen social media as a creative space. My background is rooted in the creative industry—I’ve worked as a fashion producer, collaborating in studios, directing models, producing runway shows, and working in photography and production. My experience spans multiple layers of the creative world, giving me a deep understanding of aesthetics, storytelling, and branding.

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Now, as a social media manager and creative content creator, I bring all these perspectives together. I don’t just create visually appealing content; I understand the nuances of marketing, brand communication, and strategic storytelling. My work isn’t just about making your feed look good—it’s about crafting an impactful online presence that aligns with a brand’s identity and engages the right audience.

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I first experienced the impact of social media when I helped my dad establish his online presence, opening new opportunities for him. Later, I ran my own small online store via Instagram, handling everything from visuals to sales. I’ve guided friends and clients in positioning themselves and their brands online, blending my creative expertise with social media strategy.

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After years of working in different creative roles, I realized that social media was where my skills truly came together. I launched The Social Lab as my personal experiment—bringing everything I had learned into a business that helps others thrive online. I built it from the ground up: branding, website, services, automations—every detail.

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My mission is clear: to help small businesses authentically connect with their audience through visually captivating and strategic social media content. I dive deep into my clients' stories to create a cohesive, aesthetic, and high-performing presence.

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Social media isn’t just a tool—it’s a creative space for real connection and impact.

 

And if you’re ready to elevate your brand and make social media work for you, I’d love to collaborate!

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Let’s create something beautiful and powerful together.

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xoxo,
 

 

(Check out my portfolio: Behance)