Culture, connection, and clarity — this blog explores how building a brand rooted in authenticity and community is the real long game. Inspired by a networking event in Cascais and years of creative entrepreneurship, here’s why your story is your strategy.

The Power of Culture in Branding... When it comes to branding, culture is often an overlooked force that can drive authentic connection and differentiation.

Over the past few weeks, I made a big leap—one that involved packing up life again, crossing borders, and landing in a new place that’s both unfamiliar and full of possibility. This wasn’t just a move. It was a recalibration.

And when I started my business, I was all in. I had the drive, the knowledge, and the belief that my passion alone.

Building an online business felt exhilarating at first, like I had finally stepped into the life I’d been dreaming of.

When I first started, I thought that if I just worked hard enough or created the right content, my brand would take off...

Ever felt like your job was draining your creativity, leaving you dreaming about something more meaningful?

Ever felt like you’re not ‘good enough’ to succeed?

Why doesn’t anyone talk about this side of entrepreneurship?

I don’t know if you saw my post last week on LinkedIn and Instagram, but I am now officially an American citizen!

... (repeat after me: a-b-s-o-l-u-t-e-l-y!) no power to make anything change.