Lilia Fortuna - Social Media Strategy & Management

Managed the social media presence of a senior chef undergoing a professional repositioning while studying at a prestigious culinary school in France. The project focused on translating decades of experience into a contemporary, editorial digital presence without compromising authority or authenticity.

My role included full social media management across Instagram, encompassing strategic positioning, editorial planning, content direction, and narrative development. The strategy balanced behind-the-scenes content, cultural storytelling, technical credibility, and personal voice, creating a cohesive presence that felt intimate, refined, and professionally grounded.

The work required sensitivity to language, culture, and pacing, as well as close collaboration to maintain consistency across feed, Stories, and highlights. The result was a strengthened brand narrative, clearer positioning within the culinary and education space, and increased engagement quality from a highly aligned audience.