We often say here (but I guess its never too much to repeat): our Instagram feed is the digital storefront of your business. The social media world is in constant movement, always with new updates and trends, but one thing never changes: the decision time to convert! Potential clients decide within seconds whether to stay on your profile or move on. A cohesive, visually appealing feed not only keeps them engaged but also establishes your brand as professional and trustworthy. If you’ve ever wondered how to achieve this level of visual harmony, you’re in the right place. YAY!
I personally put together this step-by-step guide to creating a cohesive Instagram feed that reflects your brand and helps you attract your ideal clients, so you can feel by experience the impact of it in your business. But before, let me explain a little bit more why this is important:
Why Cohesion Matters
Imagine you are scrolling on your feed and an ad appears for your. Lets say its a jewelry brand with a stunning ring that you loved - so you decide to click on the image to visit the shops profile. But once you open the page, the shop has a chaotic and mismatched layout. All the images seems to have been randomly posted, without a strategy and any type of care for the aesthetics (leave alone the brands message). It would likely feel unwelcoming, even if the products were great, right? Your Instagram feed works the same way. A cohesive feed helps:
Build Recognition: Your audience will immediately recognize your brand when scrolling through their feed. In a world with so many business out there sharing the same audience attention, being recognized will help a lot - to say the least.
Enhance Professionalism: A well-curated feed signals that you take your business seriously. Like, you care not just to make a sale, but about your audience and client experience with your products, branding, and mission.
Increase Engagement: People are more likely to explore and interact with a profile that feels thoughtfully designed. They will feel more connected, interested, and even if they are not ready to buy yet they will follow your page (which is a win!).
It sounds beautiful, right? But you must be wondering how you can achieve it with the content that you are able to create. Will you need to invest on a branding photoshoot? Are we talking about dropping a huge amount of money?
Let me tell you:
Steps to Create a Cohesive Feed
Define Your Brand’s Visual Identity Start by outlining your brand’s core visual elements:
Color Palette: Pick 3-5 colors that align with your brand’s personality and use them consistently.
Typography: Stick to 1-2 fonts for graphics and overlay text.
Photo Style: Decide on lighting, saturation, and angles to create a signature look. (Girl, this all you can do yourself on CANVA!)
Use a Consistent Editing Style Editing apps like Lightroom let you save presets, ensuring your photos have the same tone and feel. Consistency is key here; avoid using different filters for every post.
Plan Ahead with a Content Calendar Planning content helps you maintain balance. Use tools like Planoly to preview your feed layout and ensure each post fits your overall theme.
Incorporate Your Brand Story Don’t focus solely on visuals—use captions to connect emotionally with your audience. Share stories, tips, and behind-the-scenes content to make your brand relatable.
Engage with Your Audience A beautiful feed attracts visitors, but engagement keeps them coming back. Reply to comments and DMs to build trust and loyalty.
And I also recommend that you be careful on how to do it:
Avoid These Common Pitfalls
Overloading with Trends: Trends are great, but they can dilute your brand’s identity if not carefully curated.
Inconsistent Posting: A cohesive feed requires regular updates, so maintain a posting schedule.
Ignoring Analytics: Use Instagram Insights to understand what resonates with your audience.
Download my free guide, Your Ultimate Guide to Master Your Content Strategy, packed with actionable tips and templates to elevate your feed!
I created this guide to assist you with the social media aspect of your business. The connection with your followers, and new audience, is primordial to boost your sales and covert! As a small business owner, this may sound a lot of work on top of everything else you need to care about... right?
Thats why I am here to help!
Want to make this process even easier? Reach out to me today and lets chat solutions for your online presence - and the impact of working with a Social Media Manager on your sales!
Click here to send me a message <3
xoxo
Ingrid from The Lab
