Social media is shifting—from polished performance to honest presence. In this post, I unpack how storytelling shapes what we engage with (and what we don’t), why Gen Z is rewriting the rules of digital connection, and what this all means for small brands trying to grow with intention.

Culture, connection, and clarity — this blog explores how building a brand rooted in authenticity and community is the real long game. Inspired by a networking event in Cascais and years of creative entrepreneurship, here’s why your story is your strategy.