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  • Ingrid Miranda

Making the Leap: My Journey from Corporate HR to Entrepreneurship in Social Media

Leaving a stable corporate job to venture into entrepreneurship is a decision fraught with excitement and anxiety. As someone who recently made this transition, I’d like to share my journey from my corporate HR role to launching my own Social Media Management business - and I hope my experience can offer insights and encouragement to anyone considering a similar path!

Understanding My Motivation

For years, I worked in Human Resources, a field that, while rewarding, began to feel exhausting. My passion for creativity and desire for independence (especially when it comes to my schedule) were growing stronger, and I had always been fascinated by the power of social media - it was a hobby of mine for several years!

The idea of merging my skills in People Management with my love for Social Media started to take shape, sparking the motivation to take the leap and don't feel shy about restarting professionally - again!

Although my personal decision was on spot, after feeling drained by my toxic work environment, this idea was in the back of my mind for a long time, always as WHAT IF.

Was I Really Ready?

  • Skills and Experience

Transitioning to a new field meant a steep learning curve. While I was adept at managing teams and understanding organizational behavior, I needed to hone my (intelectual) skills in digital marketing, content creation, and analytics. I invested time in online courses and attended workshops to build a solid foundation throughout the last few years, always aiming to take the leap one day. My HR background, however, proved invaluable in understanding client needs and fostering relationships.

  • Developing a Business Plan

Creating a business plan was my next step. After quitting my job on spot and taking some time to process this new reality, I decided that was the moment for me to finally invest in this dream of mine. I outlined my vision, target market, competitors, created my marketing strategy, and financial projections. The process of drafting the plan helped me refine my business idea and identify potential challenges.

  • Market Research

I conducted extensive market research to validate my business concept. By analyzing trends, studying competitors, and understanding the needs of potential clients, I was able to craft a service offering that stood out. This research phase was critical in shaping my business strategy and ensuring there was a demand for my services.

  • Building My Network Networking became a cornerstone of my transition. Leveraging my existing connections in the corporate world, I reached out to former colleagues and industry professionals. I joined online communities, and actively engaged with professionals in the same field (in the US and Brazil, where I am from). I am extremely grateful for all the amazing people that I was the pleasure to connect with to brainstorm, understand the challenges of the industry, get some feedback in my website and offerings.

So I Embraced the Entrepreneurial Mindset

  • Resilience and Adaptability

The journey was, and still is, filled with ups and downs. From initial client rejection to unexpected challenges, resilience became my greatest ally. I learned to adapt quickly, viewing setbacks as opportunities for growth rather than failures. Corporate environments are ever-changing, and so is the entrepreneurial world. Being adaptable and open to change has been essential in navigating both fields.

  • Continuous Learning

The dynamic nature of social media demanded continuous learning. I am constantly updating myself with industry trends, experimenting with new tools, and refining my strategies. This commitment to learning keeps my skills sharp and my business competitive.

Extra tips

  • Mentorship

For many years I invested in learning from the top names of the industry, and continue to do so. It is important to rely into a mentor, who has walked the path before, and have unique POV and guidance methods.

  • Support Groups

Joining entrepreneurial support groups can provide a sense of community. Sharing experiences, seeking advice, and receiving encouragement from like-minded individuals can help you stay motivated and inspired.

  • Measuring Success

Defining success is a personal journey. Initially, I set financial milestones and client acquisition goals. However, as I progressed, I realized that personal fulfillment and the ability to positively impact my clients were equally important measures of success. Regularly review your goals and celebrate achievements, no matter how small, keeps you aligned with your vision.

  • Taking the Plunge

The leap was both exhilarating and daunting. Trusting in my preparation, skills, and vision, I embraced the journey ahead as a blessing to have this opportunity! While the path is very challenging, the rewards of building something of my own and helping clients achieve their goals have been immensely fulfilling.

Transitioning from a corporate HR role to starting my own Social Media business was a transformative journey. It required some planning, resilience, and a willingness to embrace change. If you’re considering a similar move, know that while the road may be challenging, the rewards of pursuing your passion and building your own business are well worth the effort. Trust in your journey, stay committed to your vision, and embrace the exciting adventure of entrepreneurship.

Wishing you all the LUCK IN THE WORLD!

And you know: if you have questions, reach out to us!


Ingrid from The Social Lab


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