We have over and over again spoken about the importance of Instagram - and why all business (big and small) should be on it. Instagram is more than just a platform to share photos, as we know; it’s a powerful branding tool. As a business or creator, your Instagram feed serves as a visual portfolio that tells your story, communicates your brand's identity, and attracts your target audience. But having a profile just to have will not bring you the expected results. As in a physical store, where we create a beautiful visual merchandising to attract the clients, the aesthetics matter when it comes to Instagram.
Aesthetic feeds aren’t just about looking good—they’re a key to Instagram success.
Why Aesthetics Matter
First impressions count, especially on Instagram. When someone lands on your profile, they decide in seconds whether to follow you or move on. A cohesive, visually pleasing feed catches attention and encourages users to explore further. And the longer a potential client spends on your profile, the better is - better for the algorithm, better for the buying decision. Aesthetic feeds signal professionalism, attention to detail, and consistency—all qualities that build trust with potential followers or clients.
Additionally, Instagram is a visual-first platform, where content that looks good tends to perform better. Posts that are visually aligned with your brand create an instant connection, making your feed stand out in a sea of content. Simply put, aesthetic feeds drive engagement!
How to Improve Your Instagram Feed Aesthetics
If you're looking to up your aesthetic game, here are three tips to guide you:
Create a Color Palette: Consistency is key - and this doesn’t mean exclusively the posting schedule - it’s about the whole branding. Choose a color palette that reflects your brand's personality and stick to it across your feed. Whether you prefer bold, bright colors or soft, muted tones, having a color scheme will make your feed look polished and cohesive. Tools like Adobe Color or Canva (my fav) can help you experiment with color combinations before committing.
Use High-Quality Images: Blurry or pixelated images can ruin your aesthetic. Always prioritize high-quality photos that are sharp, well-lit, and visually appealing. If photography isn’t your strong suit, consider investing in professional photos or using high-resolution stock images that align with your brand.
Plan Your Layout: Instagram isn’t just about individual posts; it’s about how all your posts look together. Plan your grid layout in advance to ensure a seamless flow between images. Apps like Planoly or Preview can help you map out your feed before publishing, ensuring that each post complements the next.
The Impact of Aesthetic Feeds on Engagement
When your Instagram feed is visually aligned with your brand, you’ll notice a difference in engagement. Aesthetic feeds increase the likelihood of likes, comments, and shares, simply because people are more likely to interact with content that resonates visually. This heightened engagement also leads to more visibility on the platform, as Instagram’s algorithm tends to promote content that garners interaction.
Furthermore, a well-curated feed builds a sense of familiarity and loyalty among your audience. When users recognize your posts without seeing your name, it means your visual identity is strong—and that’s how you turn followers into loyal clients.
Want to transform your Instagram feed into a visual masterpiece that attracts followers and boosts engagement? So I suggest you to download my free guide to learn more about content strategy - and how to use it in your favor!
Cheers to your success,
Ingrid from the Lab